COLOR THEORY

        COLOR THEORY

 

Colors, are the most important part of human life, Ranging from the ground to the sky there are many colors and many different shades of a similar color. Think of it, what would happen if we won’t have colors in life?

Remember those 90’s movies? Black and white, What is Color Theory? That much boring would be our lives, But thank god we have colors now. But having colors and not knowing where and how to use them is a big problem and so, for this problem, we have a color theory.

What do we think or what primary colors are? Red, Green, Blue, Black, White? No, they are not primary colors. Then, what are the primary colors? Primary colors are parent colors from which new colors can be obtained by mixing them. According to the standards, the 3 primary colors are RED, YELLOW, and BLUE.

What is Color Theory?

 

Color theory is a set of rules and guidelines for creating a design. These rules and guidelines are followed by the designers while creating any design. With these rules and guidelines, designers communicate with the viewers through color schemes in visual interfaces.

Color theory is all about What is Color Theory? some colors work together while others do not. Thus, the color theory is about the mixing of colors, how humans perceive the colors, and the visual effects of the colors.

The color theory is based upon three basic components are The color wheel, color context, and color harmonies.

Color Wheel: A color wheel is a basic tool for combining or mixing colors and it is an easy way to understand how colors relate to each other.

Sir Isaac Newton established the color theory when he has invented the color wheel in 1666. Sir Isaac Newton understood colors through human perception and thus he divided the color wheel into 3 different categories are Primary, Secondary, and Tertiary.

 

1. Primary – From which other colors would be generated or obtained. These colors cannot be generated from other colors. (RED, BLUE, YELLOW)

2. Secondary – These colors are obtained from the mixture of the primary colors. (MIXING OF PRIMARY COLORS)

3. Tertiary – These are the colors that are obtained by either intermixing secondary colors or mixing secondary colors with primary colors. (PRIMARY + SECONDARY, SECONDARY + SECONDARY)

Following the different categories of colors, there are different properties of colors known as color attributes.

 

Color harmony:

So, our perspective on the image would be different. Therefore, the responses to the color and notion of color harmonies are influenced by a range of different factors.

These factors include individual differences such as age, gender, personal preference, etc. as well as cultural, sub-cultural, and socially-based differences which give rise to conditioning and learned responses about color.

Color wheel models are being used as a base for color combination principles or guidelines for defining relationships between the colors. Color combination guidelines suggest that a single-hued or monochromatic color experience is produced by colors next to each other on the color wheel model. And also most of the theorists refer to these as \’simple harmonies\’.

Using color scheme and color Temperature to Design Harmon

In screen designs, most of the designers use the additive color model. Where they use red, green, and blue as the primary colors, your color choices matter a lot to optimize the user’s experience.

Complimentary – Use the opposite color pairs that are 180 degrees apart from each other. For example blue – yellow to maximize the contrast.

Split Complementary – Use one base color and the two secondary colors, instead of using complementary color, use the two-color that surround the other color. For Example, the base color is yellow, then not choosing the complementary blue color, the other two secondary colors will be the colors that surround the complementary color that is hue blue and pink.

Triadic – Using three colors that are equidistant on the color wheel for example colors distant between 120 degree that is red, blue and yellow.

Tetradic – Using four colors separated by 90 degrees each that are two sets of complementary pairs. This scheme is vibrant and colorful.

Monochromatic– Take one hue at a time and create other elements from different shades and tints of it.

Analogous – Use three adjacent colors located on the color wheel. For example orange, yellow-orange, and yellow to show the sunlight.

Square – This is a variant of tetradic, find four colors evenly spaced on the color wheel that is separated by 90 degrees.

The less is the value the warmer is the color, in the above image the color that appears to be on the foremost left appears to be red that is warm and the color that appears on the foremost right is considered as a cool color.

Achromatic colors:

Any color that lacks strong chromatic content is an achromatic color. The pure achromatic and neutral colors include white, black, and greys.

Nearly all neutrals are obtained by mixing with white, gray, and black by mixing two complementary colors.

The colors that are used must reflect the design\’s goal and Brand Personality. You should carefully use the temperature that is warm or cool, and how does this affect the design. For example, make a neutral color such as grey warm or cool depending on factors such as brand and character.

Tints and shades

When mixing colored light the achromatic mixture of balanced red, green, and blue is always white. When we mix colorants, such as the pigments in paint mixtures, a color is produced which is always darker and lower in chroma and saturation than the parent color.

Split primary colors

In visual arts, two-dimensional color wheels or three-dimensional color solids are used to determine the relationship between colors.

This system is popular among contemporary painters as it is a simplified version of Newton\’s geometrical rule which states that colors closer together on the hue circle will produce more vibrant mixtures.

Use Color Theory for what your Users Want to See:

Also, your design must not go out of the way leaving your brand personality behind.